mercoledì 12 gennaio 2011

Ancora sulle tecnologie mobile

Eyefortravel continua a sfornare articoli sul tema. In questo, vengono evidenziati alcuni dati circa l'aumento dei turisti che utilizzano il loro smarphone per applicazioni "travel".

Riferiti al mese di Maggio 2010
- 26m European mobile users accessed maps on their device
- 9.8m Europeans accessed travel information via their mobile

- The most popular method of access is through mobile internet sites with nearly 60 percent (5.8m) engaging through their browser

- The next most popular access method is through SMS followed by mobile applications
- However, accessing travel sites via application is growing fastest of the three methods
- There is significant growth in the use of travel planning and booking services by European mobile users – usage of and Expedia combined grew 96% year-on-year

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